A company's conduct will determine its reputation and standard. Good business conduct is essential for the long-term success of a company. Implementing an ethical program will foster a successful company culture and increase profitability. Developing an ethical program takes time and energy, but doing so will do quite improve the business; it'll change lives.
A company's conduct will have an influence on all levels of business. It'll influence all who interact with the corporate, including customers, employees, suppliers, competitors, etc. All of those groups will have control over the way a company's ethics are developed. It's a two-way street; the influence goes both ways, which makes understanding ethics an awfully important part of doing business today. Ethics is incredibly important, as news can now spread faster and farther than ever before.