Digital Marketing & Social Media Part 2

Boost your business by learning and employing social media in your business strategy.

Intermediate 4(20 Ratings) 88 Students Enrolled
Created by Parvati Devadideva Last updated Thu, 04-Mar-2021 English
What will i learn?
  • Manage business page on Facebook
  • Increase your LinkedIn profile’s visibility
  • Effective use of hashtags on Twitter
  • Create a strong presence on social media
  • Use targeted Google+ Advertising
  • Manage Pinterest Business Page
  • Understanding YouTube Analytics

Requirements
  • Anyone can attend this course.
  • There is no essential requirement for this course
  • No prior knowledge or experience is required to enroll for this course.
  • No prerequisites needed
  • Students only need to know how to use a browser and a text editor.
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Description

Boosting your business’s online presence could be a crucial step to achieve audience attraction and increase audience reach. Gurukol’s introduction to social media provides a comprehensive orientate a way to use the foremost important social media business tools, namely, Pinterest, Facebook, Twitter, Google+, LinkedIn, and YouTube, effectively.


This course is suggested for marketing managers and start-up businesses to require the correct step within social media business enhancement and gain large amounts of advantages from making informed business decisions.


The course overview contains the subsequent areas of learning-


Pinterest as a good marketing tool


About Facebook


What you would like to start with Twitter


Google + Advertising and Networking


The Potential of LinkedIn’s Network


YouTube Channels

Who this course is for
  • Social Media Handlers of any business
  • Marketing Managers or Interns
  • Start Up Business
  • Students who want to establish themselves as thorough professionals in their organizations.
  • Expand their skills
  • Students for this course can also be the fresh graduates and inexperienced professionals
  • Every one who wants to enhance life and improve their quality of social media presence

Curriculum for this course
186 Lessons 07:29:59 Hours
Introduction- Pinterest
37 Lessons 01:27:00 Hours
  • Introduction to Course 00:04:22
  • Introduction- Pinterest 00:00:00
  • Pinterest as an Efficient Marketing Tool 00:01:46
  • Definition and Functions of Pinterest 00:03:50
  • Personal vs business account and optimization 00:07:13
  • Explaining creation of Account with Demo 00:06:14
  • Home Feed Organization 00:02:10
  • How to put a Pinterest Browser Button for ease 00:03:21
  • Authorizing Notifications 00:03:24
  • Linking Social Networks 00:01:44
  • Editing your Profile 00:03:00
  • Searching for Boards 00:02:13
  • Analytics for Pinterest 00:01:25
  • How to ensure Pinboard is Visible to Search Engines 00:00:58
  • Board - Types 00:01:36
  • Observing Your Boards 00:03:07
  • Varieties of Rich Pins 00:01:27
  • Companies that use Rich Pins 00:01:59
  • Explaining - Article Pins 00:01:04
  • Article Pin - Examples 00:02:34
  • Explaining -Place Pins 00:01:21
  • Flow of a Place Pin 00:01:48
  • Explaining - Inviting Friends 00:01:11
  • Connecting with Friends 00:00:53
  • Explaining -Widget Builder 00:01:30
  • What is a Pin It Widget ? 00:02:04
  • Explaining -Follow Button 00:01:32
  • Board Widgets 00:01:15
  • Different Types of Widgets 00:00:51
  • Introduction- Discovering Types of Widgets 00:05:32
  • Introduction - How to add Pin It Widget to Your Site 00:03:12
  • Statistics 00:02:23
  • Most known groups Per Day 00:01:54
  • Understanding -Advice 00:03:11
  • Understand your Audience 00:01:42
  • Business Tools for Pinterest 00:01:53
  • Review 00:01:21
  • Incorporating Facebook with Other Social Media Platforms 00:02:57
  • Introduction-How to invite your friends to your Facebook Page 00:03:29
  • Facebook Groups 00:02:25
  • How to Create a Call to Action ? 00:01:55
  • Explaining- Call to Action Button 00:01:39
  • How to manage Tabs on your Facebook Business Page 00:01:49
  • Introduction- How to View Your Notifications 00:02:04
  • Understanding -Facebook Ads 00:02:44
  • How to promote your Website ? 00:03:15
  • Understanding - Facebook Events 00:02:44
  • Incorporating Facebook with Other Social Media Platforms 00:02:57
  • Bringing First Fans to your Facebook Page 00:01:56
  • Understanding -Facebook Insights 00:02:00
  • Introducing- Facebook Insights 00:04:09
  • Introducing - Sponsoring Posts 00:02:06
  • How to manage your Facebook Timeline ? 00:02:10
  • Deleting a Post from your Timeline 00:01:27
  • How to manage a Spam ? 00:00:51
  • Using notes App for Longer Posts 00:00:58
  • Introduction - Adding Like Button to Content Outside of Facebook 00:03:05
  • Review 00:01:46
  • Understanding Admin Panel 00:02:45
  • Facebook dominated Industries 00:01:39
  • Industries Not Dominated by Facebook 00:03:01
  • Functioning of Facebook 00:05:43
  • The Facebook Poke 00:01:33
  • Profile Pages 00:01:45
  • Understanding Tab 00:01:39
  • How to Create a Facebook Page for Your Business If you already own a Personal Page 00:04:08
  • How to Create a Facebook Page for Your Business If you do not own a Personal Page 00:02:25
  • Introduction- How to set up a Facebook Business Page 00:05:42
  • Introduction - Selecting Background Graphics and Uploading Pictures 00:02:50
  • Introduction - Facebook 00:01:23
  • Demo - Page Settings 00:05:38
  • Understanding - Basic Controls 00:03:28
  • Introduction - How to use Basic Facebook Controls 00:03:25
  • Posts that Engage Your Fans 00:01:37
  • How to publish Your First Post 00:03:39
  • Upgrading Your Post 00:02:53
  • Facebook Approvals for Boost 00:02:53
  • Scheduling Your Post 00:01:51
  • Introduction- Business Overview and Page Information 00:03:36
  • Understanding - Sending Tweets 00:02:54
  • Understanding -Twitter Analytics 00:01:11
  • Joining Other Applications with Twitter 00:01:33
  • Scheduling Tweets -Apps 00:01:33
  • Creating a new Scheduled Tweet 00:00:51
  • How to Tweet a Video 00:01:32
  • Explaining -Twitter and Video 00:01:13
  • How to Retweet ? 00:01:16
  • When to Tweet ? 00:01:19
  • What are Direct Tweets ? 00:01:38
  • Introduction - Making Tweets 00:00:50
  • Understanding - Twitter 00:03:31
  • Introduction - to building Your Twitter Network 00:04:10
  • Using Tools to Target Audience 00:00:00
  • How to build your Twitter Network 00:01:28
  • Introduction - to Research Hashtags 00:01:49
  • Researching Hashtags 00:03:43
  • Introduction - to Creating a Twitter Profile 00:06:03
  • Creating a Twitter Profile 00:01:35
  • What is Listen Tweet ? 00:00:00
  • General Terms 00:05:25
  • Representing your business in the realm of Twitter 00:02:42
  • What is +1 s ? 00:01:02
  • Review 00:01:14
  • How to create a New Ad with AdWords 00:01:38
  • Understanding -Google AdWords 00:01:20
  • Understanding - What kind of pages Drive Revenue 00:01:03
  • How to see Popular content ? 00:01:40
  • How to see Popular content ? 00:01:40
  • Understanding - Diagnose Landing Pages 00:02:23
  • Understanding - Diagnose Landing Pages 00:01:19
  • Understanding - Google Analytics 00:03:43
  • What is Google Analytics ? 00:01:44
  • How to create an Ad with Google ? 00:05:22
  • Understanding -Who Clicks on what ? 00:01:38
  • Managing Your Ads 00:03:30
  • What is CTR (Clickthrough Rate) ? 00:01:47
  • Introduction - Google+ Advertising and Networking 00:01:20
  • Demo - Posts 00:00:59
  • Understanding -Posts 00:01:32
  • Understanding - Google Hangouts 00:00:45
  • Understanding -Google+ SPARKS Content 00:01:13
  • How to Find Hidden Engagement Opportunities ? 00:01:05
  • How to Invite Others to Circle You In ? 00:01:15
  • Understanding - Adding Friends 00:01:26
  • Grouping Your Network in Circles 00:01:33
  • Explaining - Privacy Settings 00:06:24
  • Understanding -Privacy Settings 00:01:38
  • Introduction - Creating an Account 00:03:06
  • Google + - Understand and Creating an Account 00:02:09
  • Benefits from Google 00:02:45
  • Saved Searches 00:00:54
  • Methods to Network 00:00:59
  • Updates on Network 00:01:26
  • Making a Post 00:01:47
  • Introduction- Making a Post 00:02:37
  • Receiving Endorsements for Your Skills 00:03:37
  • Extracting your Contacts Networks 00:01:45
  • Introduction- Extracting your Contacts Networks 00:03:35
  • Staying in Touch with Your Connections 00:01:44
  • How to connect with others ? 00:03:10
  • Creating a Company Page 00:01:45
  • Introduction- Forming a Linked Company Page 00:03:53
  • Forming Company Status 00:01:19
  • Company Analytics 00:01:21
  • Receiving Company Notifications 00:00:51
  • How to Add Products to your Company Page 00:01:13
  • Understanding -Showcase Pages 00:03:14
  • Understanding -Joining Groups 00:00:00
  • Introducing - SEO – Search Engine Optimization 00:01:12
  • Understanding the potential of LinkedIns Network 00:01:56
  • Perks of LinkedIn Premium 00:04:43
  • Explaining LinkedIn Premium Features 00:01:12
  • How to create a LinkedIn Account ? 00:03:43
  • How to set an appealing Profile Picture 00:04:30
  • Introduction- Creating a LinkedIn Account 00:08:27
  • Displaying Samples of Your Work 00:02:14
  • Improve Anchor Text 00:01:15
  • Introduction to LinkedIn 00:00:58
  • Optimizing Careers with LinkedIn Job Boards 00:01:49
  • How to post an opening for Your Company ? 00:01:06
  • How to find a Job with LinkedIn Job Boards 00:05:05
  • Explaining - Profile Badges 00:02:51
  • Creating an attractive Professional Profile 00:01:41
  • Introduction - How to be Identifiable 00:08:14
  • Who can see your Profile ? 00:04:17
  • Creating an YouTube Account 00:01:19
  • Understanding - YouTube Analytics 00:01:16
  • Introduction - Create Video 00:05:47
  • Introduction- Creator Studio 00:05:12
  • Youtube Creator Studio 00:01:39
  • How to Create a Subscribe Button 00:01:38
  • Introduction - Browsing through YouTube Channels 00:01:46
  • Introduction- How to Create a YouTube Channel 00:03:11
  • Creating a YouTube Channel 00:01:45
  • Uploading videos from out phone 00:01:10
  • Introduction -Creating our YouTube Account 00:04:44
  • Explaining- YouTube Channels 00:01:33
  • Introduction - Required skillset for Interesting Video Planning 00:06:15
  • Required skillset for Interesting Video SEO 00:02:28
  • Required skillset for Interesting Video Networking 00:02:17
  • Required skillset for Interesting Video Composition 00:02:17
  • Required skillset for Interesting Video Editing 00:02:05
  • Introduction-Required skillset for Interesting Video Story (Continuation) 00:01:33
  • Required skillset for Interesting Video Story (Continuation) 00:00:51
  • Introduction- Required skillset for an Interesting Video Story 00:05:54
  • Skills Needed for Interesting Video 00:01:28
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About the instructor
about-instructor
  • 3057 Reviews
  • 1024 Students
  • 204 Courses
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Student feedback
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Reviews
  • reviewer-img
    Sat, 31-Oct-2020
    Sarah Makinta
    Good course for the beginner.
  • reviewer-img
    Sat, 07-Nov-2020
    Susan Ikeda
  • reviewer-img
    Fri, 13-Nov-2020
    taimailai reese-allen
    Excellent work and congratulations to the creators. For those still thinking on taking it... take the risk, I did and i'm happy I did.
  • reviewer-img
    Tue, 17-Nov-2020
    patricia panicali
    Your Voice is amazing & I learnt many things. overall it's a fun course. 12 tricks are just simply outstanding.
  • reviewer-img
    Sun, 22-Nov-2020
    Susan Dicandilo
    Thorough course, a solid foundation for coaching that those with a niche can easily weave into. Forms provided were a wonderful addition to use or to give you an idea of what to have clients work on. Overall just a solid course.
  • reviewer-img
    Mon, 23-Nov-2020
    chester monroe
    It was great, taught with knowledge and passion and I cannot wait to help others find their purpose and cultivate their skills and passion around it. Warmest regards and gratitude!
  • reviewer-img
    Tue, 24-Nov-2020
    Adelson Luis
    design to get you started, it is good for complete beginners, actionable content
  • reviewer-img
    Sat, 05-Dec-2020
    Vivien Jackson
    The course is rich and I recommend it. But I would love to see more about advertising tips and tricks for all social media or case studies.
  • reviewer-img
    Sat, 12-Dec-2020
    Nelluri Mounika
    Well organised course, the segments are well placed, great examples and looking forward to try some of the task assignments again. They are beneficial and doing great for me.
  • reviewer-img
    Tue, 15-Dec-2020
    MMG Corporation
    Excellent
  • reviewer-img
    Fri, 18-Dec-2020
    Kaisa Andersen
    Course is good and helpful for learning,
  • reviewer-img
    Sat, 26-Dec-2020
    harry davison
    The content is clearly outlined, a comprehensive digital marketing strategy and scope of the work well defined.
  • reviewer-img
    Sun, 03-Jan-2021
    teresa bradley
    I've learned a lot from this course although it took time for me to finished it because there is so much information presented in this course.
  • reviewer-img
    Tue, 05-Jan-2021
    Anders Albert
    I got a good introduction to several aspects of digital marketing
  • reviewer-img
    Fri, 08-Jan-2021
    Tranda Fischelis
    Very informative and helpful. The lectures were good and well paced.
  • reviewer-img
    Fri, 15-Jan-2021
    Jackie Farrell
    To the point content and short on top
  • reviewer-img
    Wed, 20-Jan-2021
    Kago Babusi
    I got lots of improvement from this course.Now Iam able to do work on digital platform.
  • reviewer-img
    Tue, 26-Jan-2021
    trenell thomas
    I am happy to take this course as it provide me very useful information and you explained the course really well.
  • reviewer-img
    Wed, 27-Jan-2021
    Christine Darling
    This is great! The detail I need is included.
  • reviewer-img
    Thu, 04-Feb-2021
    Learning Management
    The lecture was comprehensive and provides its listeners with detailed guidance
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Includes:
  • 07:29:59 Hours On demand videos
  • 186 Lessons
  • Anytime access
  • Access on mobile