Marketing and sales have changed adequately over the last decade. Marketing is all about communicating, and also the Internet has completely changed the way people communicate. The web could be a marketer's dream come true, especially with Social Media, as you've got a low-cost marketing tool that will reach an outsized audience.
Internet marketing and sales fundamentals will provide students with a good set of skills to promote their business online. Content is that the king of Internet marketing, and students will have to know how to utilize your great content. If you wish your business to grow, then students must understand Internet Marketing Fundamentals.