Equipping busy entrepreneurs to be more resilient and confident while improving their work-life balance.

Coaching Model

Discovery Session/Consult

Establish Client Focus/Objective

Collect and assess info to identify or clarify client’s goals, skills, needs

Understand data and construct ‘client story’

Create action plan together and discuss ‘next steps'

Choose one next action step and test it

Monitor, assess feedback(record), follow-upt

Analyze and evaluate based upon outcome/results

Choose new or adjust direction


"Men are anxious to improve their circumstances, but are unwilling to improve themselves; they therefore remain bound."

James Allen

About Me

Rod Sims has been describes in a lot of ways but perhaps the most succinct is as the ‘Swiss Army knife of Wellness.’ With more than 15 years in the health and wellness industry Rod has served busy entrepreneurs and business owners as well as small and large companies as an educator, deep health coach, speaker and strategist. He takes his moniker as the Total Wellness Architect seriously applying a cognitive behavioral approach to weight loss, relationships, careers, and mindset. He is the published author of B.O.U.N.C.E: Be Outstanding Understand Nothing Comes Easy (2017).

Steps to Your Success

Contact me

Schedule Discovery Session/Consult

Initial assessment

Gather data

Understand data

Create plan together

Agree on action

Test action

Measure progress

Successful Stories

Aretha L

Rod is a phenomenal coach who cares wholeheartedly about his clients. He is dedicated to ensuring that I reach my goals pushing me further than I ever imagined I could go. He supports my goals and constantly reminds me that they are attainable. I think I appreciate most that Rod gives me homework and teaches me how to work on my own. He follows up with me, encouraging me, even when I don't have the energy to encourage myself. He refuses to give up on me and I truly appreciate that. He has definitely pressed upon me the importance of taking care of my whole self and taking control of my life and health.

Shawna L

Rod is a wealth of information and I love his holistic approach! He is authentic and genuinely cares about his clients. He has helped me be healthy and all areas of my life(physical, nutrition, thinking and feeling) and calls it total wellness, it's awesome. I can't explain what a blessing Rod has been to me. I've worked out with other ‘trainers' and no one compares to Rod. It's nice to have a coach that really cares about the whole picture and not just about how much weight or inches I've lost but also about how I'm feeling, how I'm sleeping, and what I'm eating. Rod has helped me realize it’s not just about losing weight, it's about changing your lifestyle so that when you do lose weight and change your body it stays that way. Rod is one of a kind and I recommend him to all my friends and family!

Precious G.

This man, Rod Sims, is an inspiration, all around. He has taught me a great deal about taking care of, and maintaining my overall health. He's a teacher. He's a mentor. What sets him apart is his leadership, sincerity, and ambition. Even more so, his ability and willingness to lead by example. He injects himself into the physical, mental, and spiritual realms of those, like myself, who not only want to transform our bodies, but change our lifestyles. Our way of thinking. I appreciate the fact that he genuinely cares about the well-being of others. He's my Coach. He's my friend. I am so happy to know him. GOD BLESS ROD SIMS!!!

Aretha H.

I first started working with Rod as part of a live healthy program at work. My primary goal at that time was just to simply lose weight in preparation for a vacation. Well, Rod quickly made it clear that he was more concerned with my overall health and wellness. He tried to tell me over and over to stop focusing on the scale and focus on my health, but I, like so many other women want to lose weight control. Over the months we discussed proper nutrition, the risks associated with being inactive and overweight and the general need to take control of my health and fitness. If you ask me today why I continue to exercise, it won't be because of weight loss, it will be because I want to truly live a totally healthy lifestyle. Rod has helped me to reprioritize my health and fitness goals from the inside out instead of the other way around.

Anthony B.

Rod Sims came to our office to discuss the topic of fitness but I soon learned my fitness involves more than just jogging and lifting weights on machines. I learned that fitness involves not only jogging and lifting weights, but also includes mental well-being, spiritual well-being, and nutritional well-being. I started my Wellness Journey after Rod sat down with me and had a one-on-one consultation to discuss my goals. Now, I've had many consultations with ‘trainers' before usually at public gyms that had many trainers with different backgrounds. Historically I had declined to use the services of a personal trainer due to the lack of experience or broad range of knowledge but what set Rod apart from ‘trainers' was his role as a Wellness Coach. It wasn't until my consultation with Rod that I understood the difference. Due to my history with trainers I had my doubts but Rod blew me away! First we sat down and discussed my physical history and what my goals were. What amazed me were the questions about my longterm goals, how have you been these goals will make me feel not only physically, but mentally, in the workplace, how I slept at night, my mood, mental clarity, and more. These items have NEVER been discussed with me by any other trainer in the past so this definitely set Rod apart! He truly talks the talk and walks the walk. Trust me, I've tested this many times and every time Rod has exceeded my expectations!!

Tyson P.

Rod is very knowledgeable when it comes to health and wellness, but the thing that stood out most is that he really cared about me becoming better not only physically but mentally. He encouraged me to work harder with positive reinforcement not to feel and see the changes with a short amount of time I would recommend ride to anyone who is looking to make a life change to improve their overall well-being.

Barbara L.

I've known Rod for years and have seen his professional talks in groups and also the results of his clients. It's obvious he has a great deal of knowledge and experience and a truly caring heart. He is really concerned about my welfare and total health and is committed to my program and outcomes. He's been very careful and starting me at a level that's in harmony with my current condition and tailoring the program to fit my busy schedule and lifestyle. I love that he makes ‘house calls’ and comes here! He's highly professional in every way and I recommend him to everyone and anyone.