Digital Marketing & Social Media Part 1

Learn and be a Social Media expert with Gurukol's exclusive course on Digital Marketing and social media. The course will include the roles and responsibilities of a social media strategist and running DM business

Beginner 0(0 Ratings) 0 Students enrolled
Created by Parvati Devadideva Last updated Wed, 30-Dec-2020 English
What will i learn?
  • How to use social media as a marketing tool
  • Conducting market analysis
  • STP Strategies
  • Social Media Auditing
  • Understanding Corporate Culture
  • Features of popular social media sites
  • Developing effective content
  • Integrating marketing strategies

Requirements
  • Anyone can attend this course.
  • There is no essential requirement for this course
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Description

Social Media has opened the gate to a large array of career opportunities. If you're considering a career as a social media strategist, Gurukol has just the correct course for you. The Social Media Strategist course walks you along the trail of becoming a social media strategist. Students will find out about the increase of social media, conducting and auditing marketing research, setting goals and selecting platforms, creating the social media policy, and integrating marketing strategies. It also unfolds strategies to develop effective content, popular platforms, launching successful campaigns, managing the community, customer service, and measuring, analyzing, and reporting.


This course is suggested for users with an explicit mind and an aspiration to become a social media strategist.


The course overview contains the subsequent areas of learning-


Rise of social media


Conducting and auditing marketing research


Setting goals and selecting platforms


Creating social media policy


Integrating marketing strategies


Developing effective content


Popular platforms


Launching successful campaigns


Managing the community


Customer service


Measuring, analyzing, and reporting

Who this course is for
  • Expand their skills
  • Social Media Handlers of any business
  • Every one who wants to enhance life and improve their quality of life

Curriculum for this course
203 Lessons 10:54:34 Hours
The Rise of Social Media
13 Lessons 00:30:44 Hours
  • Introduction to Social Media 00:01:36
  • The Rise of Social Media 00:01:00
  • Explaining - Social Media 00:00:49
  • Social Media -Types 00:04:37
  • Expansion of Marketing 00:03:43
  • Organizational Advantages of Social Media 00:06:12
  • Development of Social Media 00:01:37
  • Career Opportunities in Social Media 00:01:17
  • Functions of a Social Media strategist 00:01:41
  • Options for Social Media Certifications 00:01:18
  • Levels of strategic social media operations 00:03:47
  • Assessment 00:00:55
  • Specific - SMART Goals 00:02:12
  • Introducing Market analysis 00:00:50
  • Requirement of Readiness Assesment 00:02:09
  • Analyzing STP 00:01:48
  • Division 00:02:32
  • Division of Chart Example 00:01:26
  • Directing 00:01:44
  • Directing Strategies 00:01:40
  • Placement 00:01:30
  • Placement with Market 00:01:46
  • STP Analysis of Contenders 00:01:03
  • Online Availability of Contenders Information 00:01:27
  • Evaluation 00:00:41
  • Examining Social Media 00:00:30
  • Significance of Examining Social media 00:01:54
  • Instruments of Social Listings 00:01:35
  • Trial Social listing Instruments 00:04:25
  • Tracing Platform Performance 00:02:46
  • Grading Instruments 00:02:30
  • Examples of Grading Instruments 00:02:28
  • Social Media Sentiment Expressions 00:02:31
  • Sentiment Evaluation 00:01:09
  • Resources for Evaluating Sentiment 00:01:53
  • Comparing Document Level with Entity Level Sentiment 00:02:11
  • Giving Unsolicited Feedback 00:01:23
  • Evaluation 00:00:43
  • Goal Setting and Platform Selection 00:00:34
  • Social Media in Corporate Culture 00:03:15
  • Five Hurdles to Social Media Adaptations 00:00:41
  • Hurdle #1 Resistance to Change 00:01:53
  • Hurdle #2 Susceptivity to Costs 00:01:41
  • Hurdle #3 Threat of Damaging Material 00:02:25
  • Hurdle #4 Threat of Susceptive Information Exposure 00:01:48
  • Hurdle #5 threat from Web Attack and Malware 00:01:47
  • Comparing Social Media Goals with Business Goals 00:01:12
  • Explaining - KPIs (Key Performance Indicators) 00:01:50
  • Explaining - SMART Social Media Goals 00:00:00
  • Meeting Goals to Social Media Programme 00:02:55
  • Programme Selection Process 00:02:33
  • Social Media Programmes - Types 00:01:16
  • Outlook of Social Media Programmes 00:01:16
  • Popularity-Based Programme Selection 00:01:25
  • Goal-Based Programme Selection 00:01:34
  • Selecting Programme based on content 00:01:18
  • Content Examples from Top 5 Programmes 00:01:54
  • Selecting Programme based on Demograph 00:01:16
  • Evaluation 00:00:57
  • Introduction to Forming a Social Media Policy 00:00:58
  • Legal Disclaimer 00:00:56
  • Explaining - Social Media Policy 00:02:51
  • Trial - Conditions for Social Media Policy 00:05:15
  • Revelation Best ActivitiesToolkit 00:01:22
  • SocialMedia.org 00:04:46
  • Reality in Advertising 00:01:49
  • Explaining -Online Endorsements and Testimonials 00:02:01
  • Understanding Intellectual Property 00:04:18
  • Consent for Protected Content 00:03:43
  • Trial- Utilising Content 00:07:42
  • Understanding - Creative Commons 00:02:34
  • Variety of Licenses from Creative Commons 00:01:17
  • Trial - Creative Commons 00:02:16
  • Understanding - Brand Abuse 00:03:42
  • Trade Secrets and Copyright Information 00:02:04
  • Avoiding Release of Copyright Information 00:01:52
  • Understanding - Privacy Policy 00:02:44
  • Slander in Social Media 00:03:08
  • Evaluation 00:01:00
  • Combining Marketing Strategies 00:00:48
  • Understanding - Brand Marketing 00:04:06
  • Trial - Brand Marketing 00:02:53
  • Online Brand Formation Method 00:01:51
  • Introduction - Contests and Promotions 00:03:16
  • Key Terms 00:03:56
  • Keyterm - Research Tools 00:02:41
  • Introduction - Google Keyword Creator 00:05:01
  • Suggestions for Keyword Selection 00:03:46
  • Efficient Keyterm Strategies 00:01:53
  • Key Terms Usage 00:02:39
  • Tagging Content 00:01:47
  • Evaluation 00:00:46
  • Creating Effective Content 00:00:56
  • Content Marketing on Social Media 00:01:53
  • Kinds of Content 00:05:41
  • Content Marketing Trends 00:02:33
  • Content Generation 00:03:54
  • Content Development - Outsourced vs. In-house 00:04:12
  • Content - Branded vs. Similar Interest 00:03:31
  • Introduction - Branded vs. MainstreamContent 00:02:44
  • Content Production 00:00:54
  • Topic Selection 00:03:51
  • Selecting a Title 00:05:20
  • Framing an Introduction 00:03:01
  • Creating the Body Content 00:04:49
  • Introduction- Growing Content 00:02:24
  • Explaining - Call to Action 00:02:05
  • Evaluation 00:00:49
  • Explaining - Social Media Platforms 00:01:23
  • Social Media Affinity 00:02:00
  • What is Blogging ? 00:03:15
  • Introduction- Blogs Example 00:10:31
  • Introduction- Wordpress Blogs 00:13:04
  • Facebook 00:02:16
  • How to use Facebook ? 00:41:18
  • Introduction YouTube 00:11:48
  • Introduction- Creating a Channel 00:06:50
  • Explaining - Uploading Video 00:00:46
  • Google+ 00:02:13
  • Introduction - Google+ 00:13:00
  • Introduction- Google+ Advertising 00:02:40
  • LinkedIn 00:02:50
  • Explaining - LinkedIn for Business 00:06:16
  • Twitter 00:01:54
  • Introduction - Twitter 00:11:09
  • Explaining - Twitter Advertising 00:03:30
  • Overview 00:00:38
  • Standard Website Advertising 00:02:47
  • Social Media Advertisement 00:01:24
  • Perks of Native Advertisement 00:01:44
  • Paid Twitter Advertisement 00:01:41
  • Paid Facebook Advertisement 00:02:09
  • Capitalising on Connections 00:01:40
  • Introduction- Social Media Competition 00:04:05
  • Social Media Competition 00:08:23
  • Competition Platform Software 00:01:20
  • Introduction - Online Competition 00:09:52
  • Social Media Documentation and Planning 00:06:27
  • Templates for Action Plan 00:04:31
  • Editorial Calendar 00:04:31
  • Editorial Calendar Parts 00:00:59
  • Tool Options for Editorial Calendar 00:00:57
  • Introduction to Editorial Calendar Tool 00:08:47
  • Project Management Software 00:00:00
  • Performance Dashboards 00:00:00
  • Performance Dashboard Options in Tools 00:00:49
  • Introduction- Performance Dashboard Tool 00:05:47
  • Tools for Social Media Campaign Management 00:04:14
  • Options for Social Media Management Tools 00:01:44
  • Introduction - Social Media Management Tool 00:11:51
  • Review 00:00:59
  • Community Management 00:00:36
  • Role of a Community Manager 00:04:56
  • Community Manager 00:08:13
  • Social Media Character 00:00:56
  • Personal (Self) Character 00:02:20
  • Corporate (Brand) Character 00:01:17
  • Response Community (Hybrid) Character 00:01:18
  • Introduction - Creation of a Response Community 00:03:56
  • Importance - Voice Consistency 00:03:28
  • Successful Online Image 00:04:13
  • Introduction - 3 Personas Musts 00:03:53
  • Introduction- Social Media to Build Community 00:02:38
  • Introduction - Pinterest 00:09:34
  • Review 00:00:31
  • Offering Customer Service 00:00:52
  • Official Customer Service 00:07:13
  • Introduction - Examples for Feedback 00:08:00
  • Social Media Classification 00:03:09
  • Introduction - Marketing Persona 00:07:37
  • Continuation- Social Media Classification 00:05:41
  • Benefits of Classification Plans 00:02:28
  • Social Media Roles in Customer Service 00:02:50
  • Online Customer Service - Professionalism 00:02:50
  • Comparing Online and Personal Interactions 00:03:10
  • Feedback - Positive 00:01:42
  • Feedback- Negative Feedback (Non-Specific) 00:02:41
  • Feedback- Negative (Specific) 00:03:11
  • Feedback- Neutral or Other 00:03:48
  • Crisis Management in Social Media 00:06:30
  • Review 00:00:44
  • Quantifying,Inspecting and Reporting 00:00:35
  • Explaining - Social Media Analytics 00:01:28
  • Explaining - Social Media Metrics 00:02:58
  • Tracking Metrics with Time 00:01:41
  • Brand Health - Metric 00:04:57
  • Share Conversation 00:00:40
  • Introduction - Collecting and Inspecting data Related to Social Media 00:04:24
  • Experiencing Customer Service 00:03:35
  • Understanding - Response Time 00:01:47
  • Changes 00:01:33
  • Understanding - Goal Importance 00:03:15
  • Social Media ROI Calculation 00:02:40
  • Introduction - Google Analytics 00:19:42
  • Final Inspection 00:01:42
  • Career of a Social Media Strategist 00:00:23
  • Understanding your Value 00:04:11
  • Projects 00:03:52
  • How to build a Partner Network 00:03:52
  • Requests for Schemes 00:04:45
  • Success as a Social Media Strategist 00:01:53
  • Review 00:00:22
  • Course Overview 00:00:56
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Includes:
  • 10:54:34 Hours On demand videos
  • 203 Lessons
  • Anytime access
  • Access on mobile